Art direction and character design for P.O.O.R: Pushing Over Our Rejections

The character's concept centers around the notion that poverty is a state of mind, not just a circumstance. This design contrasts a visually impoverished character with the presence of money, emphasizing that true wealth lies in one's mindset. Even those with financial means can be considered poor if their mindset is limited. The character's hidden identity highlights the idea that anyone could embody this concept, leaving the choice up to the observer.