Palette AF1
Creative Concept
Since my earliest aspirations, owning my own Nike shoe has remained a cherished dream. Though I firmly believe that one day this dream will come true, for now, I have taken the initiative to craft my own rendition of it.
This personalized paint palette not only symbolizes the act of creation but also embodies the journey of every painting it has ever been part of. Each palette stands as a testament to its individuality, much like how each one of us is a unique and invaluable piece of fine art.
Every shoe undergoes a meticulous hand-painting process by me, employing a delightful blend of random colors that culminate in the creation of the paint palette's distinct character.
The campaign details the concept of the shoe along with visuals.